We have something important to tell you ❤️
There are decisions one tries to postpone as much as possible.
This is one of them.
For weeks I've been mulling it over, crunching numbers, and searching for any alternative that would allow me not to write these lines.
Because, to be honest, I never wanted to have to tell you this.
But I also believe that those of you who have trusted candyPet throughout all these years deserve for me to tell you things as they are.
A promise from the beginning
When I started candyPet in 2014, I made a very simple promise to myself: I wanted to design quality products.
Beautiful products, yes, but above all well-made, durable, safe, and designed with our dogs in mind.
And I wanted that to be precisely candyPet's distinguishing feature.
That when someone bought one of our products, they would know that behind it was a brand that paid attention to every detail and would not sacrifice quality to produce more cheaply.
I have never wanted to choose between design and functionality.
I have never wanted to make something cheaper at the cost of it lasting less, being less comfortable, or, above all, being less safe for our dogs.
That promise has been with me since day one and remains exactly the same.
And I believe that's precisely why we've gotten to where we are today.
If candyPet exists, it's thanks to you
If candyPet exists today, it's thanks to people like you.
People who have trusted a small brand.
Who have recommended our products.
Who have written to us to show us pictures of your dogs.
Who have returned as customers.
Who have been with us for years.
And who have made this project grow much more than I ever imagined when it all started.
And precisely because I want candyPet to continue growing, today I need to be completely transparent with you.
The reality is that maintaining candyPet as it has been has become increasingly difficult.
In recent years, the costs of materials, suppliers, transport, and practically everything we need to manufacture and deliver our products have increased.
And for a long time, I tried to absorb those increases so they wouldn't have to reach you.
I've also given more discounts than I probably should have, trying to make it a little easier for you.
But there comes a point where continuing to do that is no longer sustainable.
And that forces me to make a decision.
There are things I don't want to cut corners on
I could cheapen the materials.
I could look for cheaper suppliers.
I could manufacture a harness that looked exactly the same on the outside, but didn't have the same durability.
I could spend less time checking each order.
I could settle for more ordinary packaging.
I could find many ways to reduce costs.
But then it would stop being candyPet.
And that has never been an option.
From day one, I decided that if I ever had to choose between keeping prices artificially low or continuing to make products I was proud of, I would always choose the latter.
Because the decision was never simply between raising prices or not raising them.
The decision was between raising them or stopping doing things the way I believe they should be done.
And that second option was never on the table.
That's why we have to raise prices
As of September 1, 2026, candyPet prices will increase by between 15% and 20%, depending on the product.
It's not a decision I've taken lightly.
But it is a decision I've made convinced that it's the right one to continue doing things the way I believe they should be done.
To continue using the materials we want to use.
To continue paying attention to every detail.
To continue offering safe, durable products designed to accompany you for a long time.
And so that candyPet can continue to grow and be here for many more years.
I prefer to raise prices and continue making products I'm proud of, rather than keeping them low and stopping doing candyPet the way I believe it should be done.
If you were waiting to place an order...
Until August 31, 2026, you can continue to shop at candyPet at current prices.
That means that if you've been thinking about replacing your dog's collar, buying that harness you had on your list, or placing that order you kept putting off, these are the last days to do so at current prices.
As of September 1st, the new prices will come into effect.
Thank you ❤️
I sincerely hope you understand this decision.
And, above all, I hope you still want to be part of this adventure.
Thank you for trusting a small company that tries to do things well, even if that sometimes means making difficult decisions.
And thank you for making it possible for candyPet to continue to be part of the lives of thousands of dogs and the people who love them most.
When I look at everything we've built since 2014, I can only feel deeply grateful and very proud.
Because candyPet has grown a lot, but there's one thing I never want to change:
the way we do things.
With love, with care, and always thinking of our dogs.
Thank you for still being there.
Paola
Founder of candyPet
P. S. As always, I'm all ears. If you think I'm wrong or you think there's another way to do things, write to me. I read absolutely every message, and many of candyPet's best decisions have come precisely from conversations with you.
